Hope my awful English could inspire you by ambiguity - HangHow to build a city? We can start from a road grid; start from some monumental points; start from a social hierarchy or even from some sudden ideas came from the mayor. These are all talking about the physical city, which is always occupying a specific location. However, we are still experiencing another city's existence which is in people's mind.
Like this:

this

And this

These city's names are showing anywhere, on shirt, on mug, on key ring, on post card, even on condom. They are definitely famous, but not only famous, they are also standing for some style, some meaning. People in these cities are happier, feel more pride about their hometown. People out of these cities are desiring to visit them.
But how about these cities:
鹤壁市 濮阳市 南阳市 漯河市 新乡市 济源市 登封市 新郑市 禹州市 巩义市 永城市 长葛市 盐城市 淮安市 宿迁市 镇江市 泰州市 兴化市 东台市 通州市 邳州市 海门市 大丰市 溧阳市 泰兴市 固原市 石嘴山市 青铜峡市 中卫市 吴忠市 灵武市兴义市 都匀市 凯里市 毕节市 清镇市 铜仁市 赤水市 仁怀市 福泉市 南平市 三明市 龙岩市 莆田市 宁德市 建瓯市 池州市 黄山市 滁州市 安庆市 淮南市 淮北市 蚌埠市 巢湖市 宿州市 宣城市 六安市 阜阳市 铜陵市 明光市 天长市 宁国市 界首市 桐城市 ........
This list can be very very long. It includes hundreds of cities which are even hard to be pointed out in China map. My hometown is also among them. So, for the people come from "invisible cities" , like me ( actually my hometown is not totally invisible, since we are famous with thieves and cheaters in south China)
are very "jealous" of the people who have their own soccer team, have their own national famous historical tale, have their own university or art museum. Especially when a old man in front of NY MOMA said this to me: "Come on, boy, be happy, this is New York." It sounds like" what an illogical reasoning!" A city's name can be the reason to make you happy! But it really works.
Ok, I also have an illogical reasoning here: if these famous cities keep being famous, my hometown stay to be invisible. A population's centralization will be our destiny. Beijing won't be able to get rid of heavy traffic jam. NYC will be always the terrorists' first assault aim.
I do not think this means we need a socialism revolution in Cities' world. To make every city to be the same unimportant and poor. Actually what I want to say is: to build a city in mind is as important as build a city on the physical earth. To have a local team in national soccer league for people to follow to support sometime is much more important than to build a high-rise in our poor town.
And I believe in design really can change many things. How about design some high quality shirts like " 我爱濮阳” --“I love PY" Or some better designed package for local brand food? Just not as bad as this

Just like some public squares or some green parks can improve urban life. A well designed souvernier or some local artist exhibition also can help people to know more to love more about their own places.